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Inside Coca-Cola: A CEO's Life Story of Building t.
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When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public's imagination with innovative car design and top quality craftsmanship, the money would follow. "It's time to stop the dominance of the number-crunchers, living in their perfect, predictable, financially-projected world (who fail, time and again), and give the reins to the 'product guys'.those with vision and passion for the customers and their product or service." (Visit the Best Sellers in Biography & History list for authoritative information on this product's current rank.) Review & Description Bean Counters: The Battle for the Soul of American Business